Industry · Market research
Market research data licensing for AI.
Quick answer
Research firms hold surveys, interview notes, coding frames and reports. Those show AI how research questions turn into findings.
Business context#
Respondent identities are removed and client-commissioned work is checked.
Valuable market research datasets#
| Dataset | What it contains |
|---|---|
| Survey data | Responses without identities |
| Interview notes | Qualitative research |
| Coding frames | How answers are categorized |
| Reports | Findings and methods |
How AI developers use it#
- Research assistants
- Survey analysis
- Evaluation
Privacy, legal and security considerations#
- Respondent consent
- Client ownership
- Small-group re-identification
How SourceX approaches it#
We start with a description of your systems — no data leaves your company during assessment. If there's relevant demand, we propose scope, permitted use and preparation requirements for your approval, and nothing is delivered without an executed agreement and your explicit authorization.
Related data categories
Systems that hold this data#
- QMS software
- Contact-center QA tools
- Spreadsheets
- Confluence
- Notion
- Google Drive
- SharePoint
How much data is enough#
As a general guide, buyers look for years of consistent history (typically 2+ years) and tens of thousands of records or more in one system. Smaller sets can qualify when the work is rare. Assessed deal by deal.
Sample record
Illustrative · fictional
- record_id
- rec_8f21c0
- created / closed
- 2023-04-11 → 2023-04-12
- category
- Billing question
- request
- Customer [NAME] asks why invoice [ID] was charged twice.
- steps
- 1. Checked payment log 2. Found duplicate 3. Issued refund
- outcome
- Resolved · refund issued
- actors
- customer, agent_tier1
Rules that may apply
Federal Wiretap Act 18 U.S.C. 2511
Applies to recorded calls and intercepted communications; some states require all-party consent. Assessed deal by deal.
California Consumer Privacy Act Cal. Civ. Code 1798.100 et seq.
May apply where records include personal information of California residents and the business meets the law's thresholds. Assessed deal by deal.
Reviewer note: applicability is confirmed with counsel for each deal. Not legal advice.
All industries · Marketing agencies · Media and publishing · Mortgage operations
Frequently asked questions
Can we license client studies?
Only if your contract allows. Own studies are simpler.
Is this legal advice?
No. It is general information; your counsel should review your deal.
Related resources
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- InsightCan you license spreadsheets and financial models to AI companies?
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- DataWorkflow data
- GlossaryDataset
See if your company qualifies
A short company assessment. No data uploads are needed.