Industry · Marketing agencies
Marketing agencies data licensing for AI.
Quick answer
Agencies hold briefs, drafts, revisions, campaign results and client feedback. Those show AI how creative work is developed and judged.
Business context#
Client ownership of creative work is the main question. Process records and approved work come first.
Valuable marketing agencies datasets#
| Dataset | What it contains |
|---|---|
| Briefs | Requests and goals |
| Drafts and revisions | How work evolved |
| Feedback | Client comments |
| Results | Campaign outcomes |
How AI developers use it#
- Creative assistants
- Copywriting
- Campaign planning
Privacy, legal and security considerations#
- Client ownership
- Talent and image rights
- Licensed assets
How SourceX approaches it#
We start with a description of your systems — no data leaves your company during assessment. If there's relevant demand, we propose scope, permitted use and preparation requirements for your approval, and nothing is delivered without an executed agreement and your explicit authorization.
Related data categories
Systems that hold this data#
- Confluence
- Notion
- Google Drive
- SharePoint
- Asana
- Monday.com
- Jira
- Smartsheet
- Procore
- Microsoft Project
How much data is enough#
As a general guide, buyers look for years of consistent history (typically 2+ years) and tens of thousands of records or more in one system. Smaller sets can qualify when the work is rare. Assessed deal by deal.
Sample record
Illustrative · fictional
- record_id
- rec_8f21c0
- created / closed
- 2023-04-11 → 2023-04-12
- category
- Billing question
- request
- Customer [NAME] asks why invoice [ID] was charged twice.
- steps
- 1. Checked payment log 2. Found duplicate 3. Issued refund
- outcome
- Resolved · refund issued
- actors
- customer, agent_tier1
Rules that may apply
Federal Wiretap Act 18 U.S.C. 2511
Applies to recorded calls and intercepted communications; some states require all-party consent. Assessed deal by deal.
California Consumer Privacy Act Cal. Civ. Code 1798.100 et seq.
May apply where records include personal information of California residents and the business meets the law's thresholds. Assessed deal by deal.
Reviewer note: applicability is confirmed with counsel for each deal. Not legal advice.
All industries · Media and publishing · Mortgage operations · Multi-brand retail
Frequently asked questions
Can we license client campaigns?
Only with rights from the client.
Is this legal advice?
No. It is general information; your counsel should review your deal.
Related resources
- SolutionData partnerships between businesses and AI developers
- SolutionTurn the data your company already creates into a licensing asset
- IndustryBPO & contact centers data
- IndustryRecruiting & staffing data
- DataSales and CRM data
- DataLegal and contract data
- GlossaryData licensing
- GlossaryDataset licensing
- ResearchState of Enterprise Data
- ResearchEnterprise Data Licensing Benchmark
- QuestionDo AI companies buy private business data?
- QuestionIs selling company data legal?
See if your company qualifies
A short company assessment. No data uploads are needed.