Deal explainer
Guardian Media Group's 2025 content partnership with OpenAI
Quick answer
In February 2025, Guardian Media Group and OpenAI announced a partnership that brings Guardian journalism and archive content into ChatGPT as a cited news source, while the Guardian rolls out ChatGPT Enterprise internally. It followed a year in which the Guardian had publicly laid out principles for how it would use generative AI.
What was reported#
- Announced February 14, 2025, the deal makes Guardian reporting and archive journalism available as a news source within ChatGPT with attributed summaries and extracts.
- In exchange, the Guardian will roll out ChatGPT Enterprise to develop new internal products and tools, according to OpenAI's announcement.
- Guardian Media Group CFOO Keith Underwood said the deal 'reflects the intellectual property rights and value associated with our award-winning journalism.'
- The announcement came a year after the Guardian published its stated approach to generative AI, emphasizing human oversight.
- Engadget noted the Guardian had separately partnered with ProRata in 2024, a platform for AI attribution and revenue sharing.
Related deals
SourceX was not a party to these deals. This tracker summarizes public reporting so businesses can see how AI data licensing is developing.
Sources
Public sources, checked 2026-10-09. SourceX is not affiliated with the organizations named.
- OpenAI: OpenAI and Guardian Media Group launch content partnership openai.com
- The Guardian: Guardian Media Group announces strategic partnership with OpenAI theguardian.com
- Engadget: The Guardian is the latest news organization to partner with OpenAI engadget.com
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