Deal explainer
Dotdash Meredith's licensing and ad-tech deal with OpenAI
Quick answer
In May 2024, Dotdash Meredith, publisher of People, Investopedia, Better Homes & Gardens and Food & Wine, signed a strategic licensing deal with OpenAI. Beyond bringing its content into ChatGPT, the agreement lets the companies collaborate on Dotdash Meredith's D/Cipher advertising-targeting technology, and financial terms were not disclosed.
What was reported#
- Announced May 7, 2024, the deal brings content from more than 40 Dotdash Meredith brands, including People and Investopedia, to ChatGPT.
- OpenAI will display content and links attributed to Dotdash Meredith in relevant ChatGPT responses, per the companies' joint statement.
- The companies will also collaborate on D/Cipher, Dotdash Meredith's cookieless ad-targeting product, using OpenAI's models.
- Dotdash Meredith CEO Neil Vogel said AI platforms 'should pay publishers for their content and that content must be appropriately attributed.'
- Financial terms of the agreement were not disclosed, according to Reuters.
Related deals
SourceX was not a party to these deals. This tracker summarizes public reporting so businesses can see how AI data licensing is developing.
Sources
Public sources, checked 2026-10-09. SourceX is not affiliated with the organizations named.
- Reuters: Investopedia-owner Dotdash Meredith signs content license deal with OpenAI reuters.com
- PR Newswire: Dotdash Meredith Announces Strategic Partnership with OpenAI prnewswire.com
- Axios: OpenAI inks licensing deal with Dotdash Meredith axios.com
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