Guide
Going direct to an AI lab vs using a licensing partner
Quick answer
Going direct can make sense if a business already has a relationship with an AI lab and in-house legal support. Working with a company that manages introductions, review and approvals can save time for businesses that do not have those resources in place.
Going direct#
Direct deals mean negotiating terms, pricing and data handling entirely in-house, which can take significant time without an existing relationship or legal team.
Using a licensing partner#
A licensing partner can handle buyer outreach, remove and check personal details, and have rights reviewed by counsel deal by deal, which lowers the lift for the business.
The tradeoff is usually some loss of direct control over buyer selection in exchange for speed and reduced legal overhead.
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