Deal explainer
Reddit's roughly $60 million-a-year AI deal with Google
Quick answer
In February 2024, Reuters reported Reddit had struck a deal worth roughly $60 million a year to make its content available for training Google's AI models. Reddit's IPO filing later disclosed it expected $203 million in AI data-licensing revenue over the three years of its deals with Google and other partners.
What was reported#
- Reuters first reported the deal on February 22, 2024, citing sources who valued it at about $60 million per year.
- Reddit's SEC Form S-1 disclosed it expects $203 million in AI data-licensing revenue over three years from Google and other unspecified contracts.
- The S-1 said $66.4 million of that total AI revenue is expected during 2024.
- The agreement also gives Reddit access to Google AI models for internal uses such as improving its own site search, per AP and CBS News.
- The deal was announced the same week Reddit unveiled its plans for an initial public offering.
Related deals
SourceX was not a party to these deals. This tracker summarizes public reporting so businesses can see how AI data licensing is developing.
Sources
Public sources, checked 2026-10-09. SourceX is not affiliated with the organizations named.
- Reuters: Exclusive: Reddit in AI content licensing deal with Google reuters.com
- Ars Technica: Reddit cashes in on AI gold rush with $203M in LLM training license fees arstechnica.com
- AP: Reddit strikes $60M deal allowing Google to train AI models on its posts apnews.com
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