Alternatives
Human Native alternatives for licensing your business data
Quick answer
Businesses looking at Human Native usually fall into a few groups: other data marketplaces, direct outreach to AI labs, and services built specifically around licensing everyday business records. Below are real alternatives, including what each one focuses on, plus how SourceX approaches the same problem for U.S. businesses.
What to know#
- A London-based AI data marketplace founded in 2023 by James Smith and Jack Galilee, both former Google/DeepMind staff.
- Connects publishers, media owners and other rights holders with AI developers seeking licensed training content.
- Rights holders upload content for free and can pursue revenue-share or subscription deals; Human Native takes a cut and monitors for infringement.
- Acquired by Cloudflare in January 2026.
About Human Native#
See the facts and sources below for a grounded summary of what this company does today.
Other paths businesses consider#
Some businesses go straight to an AI lab's partnerships team, which can work if you already have a relationship but usually takes longer and requires in-house legal review.
Others use general-purpose data marketplaces or directory sites to get in front of more buyers, trading some control over approvals for wider reach.
SourceX's approach#
SourceX works only with U.S. supplier businesses and sells to buyers worldwide from its Los Angeles base. The company approves every release, removes and checks personal details, and has counsel review rights deal by deal.
Large datasets can stay in the seller's own storage or ship on encrypted drives, and deals can be exclusive or non-exclusive depending on the business. SourceX typically replies within 2 business days.
Related comparisons
Sources
Public sources, checked 2026-10-09. SourceX is not affiliated with the organizations named.
- TechCrunch — Human Native AI deal dive techcrunch.com
- Cloudflare Blog — Human Native is joining Cloudflare blog.cloudflare.com
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