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Definitions and comparisons

Trade secret vs confidential information vs proprietary data

By SourceX Editorial · Reviewed by Noah Loul ·

Short answer

A trade secret is information that has economic value because it is not generally known and that its owner takes reasonable steps to keep secret. Confidential information is whatever a contract obliges someone to protect. Proprietary data is a business label, not a legal test. Before licensing, sort records into these three, because each is protected and lost differently.

Key takeaways

  • Trade secret status depends on facts the company controls: real secrecy, value that comes from that secrecy and reasonable protective measures.
  • Confidential information is defined by contract and protects you only against the parties who signed it.
  • Calling data proprietary asserts ownership or control but gives no legal protection by itself.
  • Licensing a trade secret under strong confidentiality terms is generally consistent with keeping it, while loose terms can end it.

What makes information a trade secret?#

Information is a trade secret when it derives economic value from not being generally known, or readily ascertainable by proper means, and its owner takes reasonable measures to keep it secret. In the US, that test comes from the federal Defend Trade Secrets Act of 2016, codified at 18 U.S.C. 1839(3), and from state laws, most of which follow the Uniform Trade Secrets Act.

The test is practical, not formal. There is no registration and no fixed term; protection lasts as long as the secrecy and the protective measures do. Typical candidates in operating companies include pricing and quoting logic, process parameters, supplier terms, and customer lists combined with buying history.

Reasonable measures are the part a company controls. Federal prosecutors' guidance describes them as reasonable under the circumstances rather than absolute, with examples such as telling employees what is secret, limiting access on a need-to-know basis, requiring confidentiality agreements and locking documents away. Courts look at what the company actually did, not only at what its policies said.

One detail often missed: under the Defend Trade Secrets Act, an employer that leaves the whistleblower immunity notice out of employee, contractor or consultant agreements governing confidential information may lose exemplary damages and attorney fees against that person. Check the templates before relying on them in a rights review.

What counts as confidential information?#

Confidential information is information a contract requires the receiving party to protect, whether or not it would qualify as a trade secret. Nondisclosure agreements, employment agreements, customer contracts and vendor terms each define it, often broadly.

Definitions usually come with standard exclusions: information already public, already known to the recipient, independently developed or received from a third party without restriction. The protection runs only against the people who signed; a stranger who obtains the information is not bound by your NDA.

Confidential information also flows in. Your records likely hold customers' and suppliers' confidential information under contracts that limit how you may use it, and those limits still apply when you license.

What does proprietary data mean?#

Proprietary data means data a company owns or controls and treats as its own; it is a business description, not a legal category. A proprietary dataset can contain trade secrets, confidential information, copyrighted text and plain facts at the same time.

The label is useful for strategy, because it separates your records from public or purchased data. It does little in a dispute. If records are misused, the claims available depend on which legal categories the content actually falls into and which contracts apply.

The three labels compared#

The three labels differ in where protection comes from, how it is lost and what licensing does to it. The table summarizes the general position; outcomes depend on the facts and the governing law.

The three labels compared
LabelLegal testHow protection is lostHow licensing affects it
Trade secretEconomic value from not being generally known, plus reasonable secrecy measuresPublic disclosure, disclosure without confidentiality terms, or weak measuresGenerally compatible if the license imposes confidentiality, use limits and security; loose terms can end it
Confidential informationWhatever the contract defines, minus its exclusionsContract expiry, a standard exclusion applying, or disclosure by someone not boundYour license creates new confidentiality duties; third parties' confidential information may bar licensing
Proprietary dataNo legal test; ownership or control as a business matterNothing to lose as such, since the label is not a protectionYou grant limited rights and keep ownership; protection comes from contract and the other two categories

Which operational records fall under which label?#

Operational records rarely fall under one label as a whole, because the same system often holds all three. The sorting has to happen at the level of record families and fields, not systems.

For a field the list does not settle, ask the questions in the table in order and stop where the answer decides the label. Run the test field by field in systems that mix customer, supplier and internal content, such as an ERP or a shared drive.

  • Quoting rules, margin targets and price books in the ERP: often trade secret candidates; exclude or generalize them before licensing.
  • Process parameters, recipes and machine settings in the MES: frequently trade secrets and usually excluded.
  • Customer drawings, specifications and contract terms: the customer's confidential information; licensing depends on its consent.
  • Nonconformance reports, corrective actions and maintenance logs: proprietary records that may embed secret values; mask the values and license the reasoning.
  • Support tickets and internal discussions: proprietary, sometimes containing customer confidential details that preparation removes.
Which operational records fall under which label?
QuestionIf yesIf no
Would a competitor gain from knowing this, and is it hard to find elsewhere?Possible trade secret; check the protective measuresUnlikely to be a trade secret; it may still be confidential
Is it covered by an NDA, customer contract or vendor terms?Confidential information; read the use limitsNo contractual duty attaches to it
Does it belong to a customer, client or supplier?Their confidential information; licensing needs consent or removalYour own information; continue the review
Were access limits, agreements and markings actually applied?Supports trade secret statusThe trade secret claim is weak; treat it as proprietary
Is it already public or easy to reconstruct?Neither secret nor confidential in substanceKeep it under license confidentiality terms

How licensing can put trade secrets at risk#

Licensing puts trade secrets at risk when the license or the agreements around it loosen secrecy. The common gaps are terms that let information slip out from under the confidentiality obligations without anyone noticing.

Watch for residuals clauses that let the recipient use what its people remember, permitted-use definitions broad enough to cover redistribution, missing deletion obligations, and no limits on model outputs that could reproduce source text. Each one weakens the argument that you took reasonable measures.

The safest approach is usually to keep the most sensitive secrets out of the package entirely. A buyer training a model on how quality problems get diagnosed rarely needs the exact parameters that make your process better than a competitor's.

Illustrative: a coatings manufacturer keeps its formulas out#

Illustrative: a fictional industrial coatings manufacturer runs SAP Business One for orders, a QMS for nonconformance reports and corrective actions, and a lab system that stores batch formulas and cure settings. It wants to license its quality history.

Counsel classifies the formulas and cure settings as trade secrets and excludes them. Customer specifications attached to orders are customer confidential information and are excluded too. The nonconformance narratives, root-cause discussions and corrective actions are licensed with formula references and parameter values masked, under a license that bars redistribution and requires deletion at term end.

The package keeps what makes the records useful, which is how engineers reasoned through defects, while the information that gives the company its edge never leaves the building.

How SourceX handles secrets and confidential material#

SourceX handles trade secrets and confidential material in two steps of the SourceX five-step transaction. In Rights, the review flags trade secret candidates and confidential information that belongs to customers or suppliers; in Preparation, those fields are removed or masked before the supplier approves the package.

Permitted use and licensing rights for each package are written into the SourceX Evidence Packet, so the exclusions and the confidentiality terms sit in one document that the supplier, its counsel and the buyer all read.

Frequently asked questions

Can a trade secret be licensed without losing protection?

Generally yes. Licensing under written confidentiality obligations, use restrictions and security requirements is a common way to share trade secrets while keeping them. Protection is at risk when the license is loose, the recipient can pass the information on, or the company cannot show it took reasonable measures.

Does marking a document confidential make it a trade secret?

No. Marking helps show reasonable measures, but the information must also have value from not being generally known. A marked document full of public facts is not a trade secret, and an unmarked one can still qualify if other protective measures were in place.

Can customer NDAs stop us licensing our own records?

They can limit it. If your records contain a customer's confidential information, such as specifications, pricing or system details, the NDA or contract may restrict using it beyond serving that customer. Removing that information during preparation is the usual way to license the rest.

Is our customer list a trade secret?

It can be, especially when it combines names with buying history, contacts and pricing that competitors could not easily assemble. Lists that are easy to rebuild from public sources are weaker candidates. Most companies leave customer identities out of licensed packages either way.

How long does trade secret protection last?

There is no fixed term. Protection lasts as long as the information stays secret, keeps its value from that secrecy and the owner keeps up reasonable measures. That is why the disclosure terms in any license matter so much.

Sources

  • Under 18 U.S.C. 1839(3), information is a trade secret only if the owner has taken reasonable measures to keep it secret and it derives independent economic value from not being generally known to, and not readily ascertainable through proper means by, others who could obtain value from it. Source
  • The Defend Trade Secrets Act of 2016, signed May 11, 2016, created a federal civil cause of action for trade-secret misappropriation. Source
  • DOJ guidance states protective measures need not be absolute but must be reasonable, citing advising employees of the secret, need-to-know access, confidentiality agreements and locked documents. Source
  • An employer that fails to give the 18 U.S.C. 1833(b) immunity notice may not recover exemplary damages or attorney fees against an employee who did not receive it; the requirement covers contracts entered into or updated after enactment and extends to contractors and consultants. Source

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